Services

We are an innovative consumer research company that helps you engage and influence the people you want to reach. We provide B2B buyer personas and B2C consumer profiles, plus: insights on your competitor's customers, the communities you work in, and your workforce too.

We'll also teach your teams how to use valuegraphics to develop strategies and tactics that will drive results 8X more powerfully than ever before.

Everything we do is custom for your target audience, using the 750,000 surveys in the Valuegraphics Database. For the first time in history, we have a map of what everyone on earth truly values. Now we can build stronger companies and a better world based on what we all care about most.

CUSTOM VALUEGRAPHICS REPORTS

Boost Marketing ROI by 8X

"We've known for a long time that values reveal crucial consumer insights. Finally, we have a data-based metric to back it up. This is a global game-changer."

- Dorion Carroll, Former VP, Customer Engagement Technologies, Amazon

We deliver custom segmentation reports for your customers, competitors' customers, or your employees. And we show you how to use the data to create values-driven engagement and influence with 8X more impact than you'll get from using demographics and psychographics alone.

VALUES THINKING WORKSHOPS

Become a Values-Driven Organization

"There is nothing but upside when a company uses values to drive strategies."

- Ricardo Gonzalez, Employee Value
Proposition and Culture, Allstate Insurance

We create custom workshops to teach your team how to use Values Thinking. This simple four-step process keeps the values of your target audience central to everything you do. After this workshop, you will be prepared to solve the issues you face today and the questions that arise tomorrow.

LAST MILE ADVISORY

Practical Tactical Advice

"Entirely new and quite priceless audience insights."

- Roddy Darcy, Former VP, Consumer Innovation
& Design, AMER Sports

So many organizations have already implemented a Values-Driven approach to so many things. The Last Mile Advisory brings the benefit of all that experience to your situation in a simple show-and-tell format. Show us what you are working on, and we will share feedback, insights, and ideas. You benefit from what we've learned working in multiple sectors all over the world.

CUSTOM KEYNOTE SPEECHES

"David is a born storyteller, and people love him."

- Douglas Coupland

We’ve mapped the core human values of everyone on earth. So Valuegraphics founder David Allison can do two things on stage that just weren’t possible before. He pinpoints the shared values of any group of people, anywhere on earth. And he shows his audience how to connect with those people, deep inside their hearts, like a trusted friend.

"Social media giants and global powers know what drives choices and behavior–human values. Valuegraphics makes this knowledge into a useful tool."

  – Dr. Piers Steel | Professor of Organizational Behavior and Human Resources, Distinguished Research Chair at the Canadian Centre for Advanced Leadership